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4 Incredible Ways Social Media Can Impact SEO Both Directly And Indirectly

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4 Incredible Ways Social Media Can Impact SEO Both Directly And Indirectly

The question of whether social media marketing affects the search engine optimization results has always left people in the industry polarized. With Google themselves saying that social media efforts do not affect the search engine optimization ranking, many have accepted that as the truth. However, there are still many ways that your social media campaign can boost your search engine optimization results and we will get in to those ways in this article to better educate users on why they should not even think of giving up on social media efforts.

Sharing on social media increases the traffic to your website

Posting a link of great content on social media will bring about shares and likes, generating engagement in the content piece. It is also a great way to get anyone browsing their social media pages to move on to and discover your business site. When you interact with these potential customers on social media site, you help ensure that your firm is on their minds. As any magento development company will point out, this will increase the traffic to your website, helping your organic search ranking which makes you look better in the eyes of the SEO algorithm.

Social media profiles show up in search results

Just search a company on Google, maybe a magento website development company. Among the search results, there is a good chance you will find links to the social media profiles of that particular company. If you can do the same and put all your social media profiles and your company site on the search results, you gain valuable screen space which has the added benefit of pushing out any competitor sites too. To do this, maintain an active social media presence and interact closely with your customers.

It is easier to get external links using social media

Anyone in the business of digital marketing knows that having external links, especially from reputed companies is an important aspect of ranking a website higher on Google. When you use social media sites to share your contents, there is a higher chance that another company or page will take that link and include it in their own content, linking back to you. To do this, ensure that you are posting content of high quality on your social media sites. This increases the chances of a person reading it and sharing it with someone they know.

Causes a greater awareness of your company and its products or services

Almost two billion people use Facebook on a monthly basis while around three hundred million make use of twitter. Just these two stats show that there is plenty of potential and market that you can use to advertise your company and its products. When you make use of social media marketing, it increases awareness about your company and might push some people to search you up and check up your website which can in turn help your SEO ranking and cause an increase in the traffic to your website.

Junaid Ali Qureshi

is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online , Progostech, Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.

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Social Media Management Tools

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Social Media Management Tools

Social Media is one of the most effective mediums for businesses to connect with their audiences and drive their sales through lead generation. It has become pertinent for every company to have a strong presence across multiple social media platforms to be able to connect with the customers quickly and efficiently. But with the target customer base fragmented over numerous social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Google+, it has become essential for companies to manage their social media effectively and use latest & innovative SEO techniques to derive maximum returns. In order to rank their social media platforms on Google and promote the business, they need to hire magento developer from any magento development services company. These developers develop different amazing tools those will help thrive the business.

Let’s have a look at the various reasons that make social media management tools indispensable in present times: –

 

 

  • Manage multiple accounts

 

With target customer bases spread across various social media networks, it has become necessary for businesses to cater to them individually. This requires mastering different user interface, algorithms and updates. Social media management tools make sure that this process is handled efficiently and enables you to manage your multiple accounts from a single console, customized for your business requirements.

 

 

  • Keep track of messages

 

It is crucial for businesses to keep track of the messages from the customers and reply to them instantly. Otherwise, it could result in significant losses. In such a situation it becomes necessary to have a social media management tool that makes sure that you never miss any messages from the customers.

 

 

  • Schedule your posts

 

Social media management tools make it possible for you to plan your social media strategy in ahead. You need not go and make an individual post on every social media platform, you can simply program it in the respective tool, and your post would go live as per schedule.

 

 

  • Keyword Monitoring

 

Social media has provided businesses with access to huge amounts of data in the form of customer opinions, feedback, competitor strategies etc. which were not available earlier. Social Media management tools help you organize your search for such relevant information and enables you to access crucial customer information quickly.

 

 

  • Consistency and Uniformity

 

It is necessary for every business to send out a uniform and consistent message to the customers across multiple platforms. With social media platforms, you can monitor your various accounts from one place, this helps you bring uniformity and consistency in your customer targeting efforts.

 

With rising popularity of social media, it has become essential for companies to efficiently manage their social media customers outreach. This is where social media management tools come into the picture by enhancing the efficiency of the social media strategy of a company.

Junaid Ali Qureshi

is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online, Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.