4 Incredible Ways Social Media Can Impact SEO Both Directly And Indirectly
The question of whether social media marketing affects the search engine optimization results has always left people in the industry polarized. With Google themselves saying that social media efforts do not affect the search engine optimization ranking, many have accepted that as the truth. However, there are still many ways that your social media campaign can boost your search engine optimization results and we will get in to those ways in this article to better educate users on why they should not even think of giving up on social media efforts.
Sharing on social media increases the traffic to your website
Posting a link of great content on social media will bring about shares and likes, generating engagement in the content piece. It is also a great way to get anyone browsing their social media pages to move on to and discover your business site. When you interact with these potential customers on social media site, you help ensure that your firm is on their minds. As any magento development company will point out, this will increase the traffic to your website, helping your organic search ranking which makes you look better in the eyes of the SEO algorithm.
Social media profiles show up in search results
Just search a company on Google, maybe a magento website development company. Among the search results, there is a good chance you will find links to the social media profiles of that particular company. If you can do the same and put all your social media profiles and your company site on the search results, you gain valuable screen space which has the added benefit of pushing out any competitor sites too. To do this, maintain an active social media presence and interact closely with your customers.
It is easier to get external links using social media
Anyone in the business of digital marketing knows that having external links, especially from reputed companies is an important aspect of ranking a website higher on Google. When you use social media sites to share your contents, there is a higher chance that another company or page will take that link and include it in their own content, linking back to you. To do this, ensure that you are posting content of high quality on your social media sites. This increases the chances of a person reading it and sharing it with someone they know.
Causes a greater awareness of your company and its products or services
Almost two billion people use Facebook on a monthly basis while around three hundred million make use of twitter. Just these two stats show that there is plenty of potential and market that you can use to advertise your company and its products. When you make use of social media marketing, it increases awareness about your company and might push some people to search you up and check up your website which can in turn help your SEO ranking and cause an increase in the traffic to your website.
is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online , Progostech, Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.