Google Adwords, where my Ad will appear?
Google AdWords, is a part of SEM(Search Engine Marketing) is the most popular and effectively
program to improve you website ranking or increasing the sales(e-commerce)
There a several SEM program in online Facebook, twitter, Bing Ads and etc. The main idea of that document is Google Adwords.
¿What is Google AdWords?
The Google Adwords is online advertising program, allows you reach new customers and grow your
business. Also allows you to increase the popularity of the landing website.
For example, according the keywords of your campaign, when someone using Google to search something using a word or phrase similar to your keywords campaign your Ads must appear next to Google search results.
Could see on the next picture. Using the phrase in Google “affordable website e-smartsolution.co.uk”, the Google search Results has two placements of advertising: Fisrt at all on the top and at the right.
¿What are the placements for Google?
The placements is where your advertising will appear. The placements are
- Advertising on non-search websites. A non-search website is a website, who using the Google Adsense program accepts and allows Google to add advertising.
- Google owned properties like youtube.com and Google partner sites like Nytimes.com or families.com
Example of Google non-search website. The blog of e-smartsolution.co.uk/blog adds a Google Adsense that means Google can put advertising on the placements decided previously by the website manager or programmer. Could see the next image for more information:
These websites are all part of the Google Display Network.
Google Display Network: The Advertising on Google search results, non-search websites and Google website( example Youtube) and Google’s partner sites.
Now, where your Ad will appear? Google automatically determines where your ads will appear by matching your keywords of your Ad campaign to the websites in the Display Network. That is important, Google allows you to choose the display network. Independent of the Display Network, what is the Ad rank?
How Google determines which ads appear in which positions, in conclusion, Google will determine the position of your Ads based on your Ad Rank.
¿What is my Ad Rank?
According to Google documentation, your Ad Rank is based on a combination of your bid(how much are willing to
spend on you campaign) and your Quality Score.
What is my Quality Score?
According to Google documentation, you Quality Score is the measurement of the quality of your ads, keywords,
and website. So, the relevance of your keywords, landing pages(is the website when someone clicks on your ad)
your ad’s clickthrough rate(CTR), adjusted for its position on the page, and your ad are every bit as important to your ad’s rank as the amount you’re willing to spend.
Independent of the quality of your ads, keywords and website, I am not sure, because no one knows the Google Algorithm used to determine the placement of ads, but the placement of your ad is dependent how much are paying to Google to appear on his display network, because something you can’t change the quality of your keywords or importance of the landing page( independent on SEO), but you can quickly increasing the amount to pay by click to Google and your ad will appear on the first position or between the 10 ads on Google Display Network. The money here is key of success!